Well, I don't know about updated. Check out this bill board from 1955. 
Pretty similar to what just came out:
Pretty similar to what just came out:What do you suppose Nabisco is trying to say about their cookie? Why such a drastic change?This is the Oreo packaging that used to grace my cupboard space:
Perhaps the dairy farmers banded together and argued Nabisco could not exploit milk like that. Just assuming that milk's favorite cookie is an Oreo could be viewed (if you're a democrat, socialist, or just claim to be a victim of life most of the time) as some form of prejudice. Putting milk on the package without prior consent of the Dairy Farmer's Alliance could have rubbed someone important the wrong way and sent Nabisco's marketing crew running to come up with the most bland, un-controversial packaging possible. Hence, the simple, boring packaging. Typically that sort design appeals to me. Simple, clean lines, clutter and chaos-free. But I was getting used to the Oreo-splash-in-milk packaging. The new look is growing on me and I am sure it won't be long before have forgotten what the "original" packaging looked like.
Personally, there is no other way to eat an Oreo than for them to be dunked in milk, but let's not get sidetracked here.
This is an interesting web site that states the Oreo Cookie package, which contains 51 Oreos, retails at $5 in the United States. Where are these "independent scientists" grocery shopping!? (The web site also discovers how much cream filling is in an entire package in case you were of the cream stuffing persuasion.) FIVE BUCKS?! Not my Oreos. I'm begging for them to come down to $2.50 again. I caved and bought them for $2.79 today at Target. Err.... I mean I just happened to notice they were 2.79 at Target before I went grocery shopping at my little neighborhood store to stock up on fruits and legumes...
Tell me, tell me Nabisco, inc. why the change in packaging and the change in price??
6 comments:
I know what you mean. It is just a travesty!
I noticed that the other day at target too! Pepsi has done the same thing... I think its the vintage look that everyone is raving about lately...
So I have to post a comment from my dad that he e-mailed me. It's too hilarious not to add to this:
Okay, this is just my opinion and I know we have different tastes, but to me, Oreos are like chocolate chalk and they get stuck in my teeth. If it wasn't for the filling (which isn't all that great) they would have no redeeming value at all. I fully expect this blog to show up as, "Deleted by administrator". But that's okay, we can still be friends can't we? Oh, and for the new packaging, it is almost overly contemporary. Trying to reach a new and younger market perhaps.
Love, Dad
Stef- I think you and my Dad nailed it.
Dad, I personally hated oreos until 2005. I too thought they were chalky and didn't even taste like chocolate. I didn't like the cream (and still am not a fan of it.) I don't know exactly what changed me, but something did, and I haven't looked back.
I have to admit, with the new packaging, I wouldn't be so opposed to letting a package of Oreos sit out on my counter rather than shove it in the cupboard. It does look hip and retro.
Lately I've been downing the mini Oreo cookies. I feel a lot less guilty until I realize the entire bag is gone. Sigh.
I want to know why they have 3 rows of 17 oreos....Where did they come up with those numbers?
Post a Comment